Soda is at the crossroads.
The U.S. is still a world leader in taking the pause that refreshes (and causes weight gain).
But soda drinking is flat or declining in the West. The reasons are many: Health consciousness. Bottled water. Energy drinks.
So the Big Soda companies are spending money to develop new markets in low- and middle-income countries. In some of these places, people are earning a bit more than a few years before, so they have more money for soda.