Originally published on Wed September 19, 2012 11:21 am
It's not quite as iconic as falling leaves, crisp air, and football, but the McDonald's McRib is usually something folks look forward to enjoying in the autumn months. Not happening this year, according to a company memo obtained by Advertising Age.
When it's hot and humid, you probably don't want to move much and aren't very hungry. The same goes for cows; but when they don't eat, farmers lose money.
Researchers at the University of Missouri think they can help avoid those losses. They've produced a new mobile app that can detect the threat of heat stress in cows using nothing more than a smartphone.