KETR

Best Buy Aims To Attract More Online Shoppers

Sep 8, 2011
Originally published on September 8, 2011 5:27 am
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DAVID GREENE, host:

NPR's business news starts with a bid from Best Buy for more online shoppers.

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GREENE: The consumer electronics chain plans to allow other retailers to sell items on the Best Buy website. Best Buy hopes increasing its online offerings will attract more customers. Working with third-party merchants is a strategy that's long been used by Amazon and other retailers.

Best Buy's new online marketplace comes at a time of sluggish sales. And according to one report, the chain has also been frustrated by consumers who come into its brick-and-mortar stores to browse, but then they buy online, thinking that's where they'll get a better deal. Transcript provided by NPR, Copyright NPR.